"after six years from the death of David Bowie, there’s a new album of sorts that’s set to make a trend"
David Bowie As many fans will know, Toy is the lost album that David Bowie recorded in 2000 with his live band following his triumphant Glastonbury performance. The line-up performing includes Mike Garson, Gail Ann Dorsey, Earl Slick and Mark Plati with string arrangements from Tony Visconti.
Finally released on January 7, 2022 in 3CD or six 10” vinyl ‘Toy Box’ editions as well as on digital platforms, the album features David Bowie's reinterpetations of songs he had first recorded from 1964-1971 (a period when David Bowie was still developing his artistry with mixed results). The tracklisting includes I Dig Everything, The London Boys and Can’t Help Thinking About Me, which is on the BBC Radio 2 playlist and currently at No.39 on the Radiomonitor airplay chart.
"It's great to hear to that David Bowie album, which didn't appear at the time, and him revisiting those songs," said Jeff Smith, head of music at Radio 2. "I think the audience really appreciate that. And he just sounds as timeless as ever."
A stripped-back version of standout track Shadow Man, first recorded in 1970, has also been released as a streaming single.
Since David Bowie’s death, Warner Music and Rhino have been active on a successful reissues campaign, the latest of which is the box set Brilliant Adventure (1992-2001). A high-end release in its physical editions, Brilliant Adventure debuted at No.24 last month with sales of 4,130. It now has 7,925 sales thanks to an impressive streaming contribution of 3,552 equivalent chart sales over several weeks.
Toy was the one big unreleased piece within [Brilliant Adventure] that everyone is focusing on. Toy is an album that David Bowie recorded but never released. He even got to the point of doing the artwork, which is now drawing quite a lot of comments. Everything was all done and dusted, but then it was never actually released, it’s been sitting in the vaults. So that was always going to be part of the set. The plan was always to give Toy its moment, so it was released the day before what would have been David Bowie’s 75th birthday on January 8. It's called the Toy Box, and it has the extra tracks and pieces that he did around the sessions to make it a more complete set.”
David Bowie for the last years. He just seems to get more and more important in a way, everyone is constantly citing him. As part of the 75th birthday, we’ve been working on a series of social content, which is famous fans talking about what David Bowie means to them. It’s one of the easiest asks I’ve ever had to make, because people want to talk about him. We've got Dave Grohl, Noel Gallagher, Yungblud, Ricky Gervais, Elvis Costello, Bobby Gillespie. It’s an extensive list. And the great thing about David Bowie is that he's not just somebody who influenced music. He influenced culture in so many different ways - he influenced fashion, gender politics and pop. There are various ways that we can tell that story about David Bowie.”
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